You Shouldn’t Always Get What You Want

The archetype of the ungettable man emerged in pop culture as the smoldering, cigarette-smoking Bad Boy on a bike who broke as many hymens as he did hearts. Eventually, he evolved into an emotionally unavailable man-child with the looks of Brad Pitt but the integrity of Adam Sandler. Most romantic comedies leave women with two options: tame the Bad Boy, or realize that the Nice Guy was there all along. The studios continue to make these movies because women continue to watch them. And women watch them because they are—in a small, over-romanticized way—fairly accurate depictions of desire.

[from my pseudonymous column at The Gloss]

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